It is the official announcement of Nintendo's latest console. The much rumored Nintendo NX has now been revealed as The Nintendo Switch.
First and foremost we have to take into account the establishing shot leading into the guy's living room. The first two shots show late night going into early morning, the second shot clearly showing the beginning of a sunrise. Why is this important? Because it shows that the man revealed playing The Legend of Zelda must be on an unconventional work and sleep schedule. It's the first of many modest modern touches this preview trailer does to subtly clue you in as to who this ad is aiming at.
The trailer then continues when the owner's dog barks and we get a shot of the logo and the look of the console itself. The dog barking is a sign that the man has owner responsibilities but doesn't want to quit playing. But rather than be forced to choose between taking his dog out for walkies or getting a bit further in his game, we see him take his controller apart easily and quickly, slip the two pieces onto a sort of tablet that's being cradled in the device and then removes it, the display of the game going from the television to the new mobile device. The next shot is him out on a morning walk with his dog, then taking a break on a bench where he continues playing his game.
The final image is one last look of the Nintendo Switch logo with a soft launch date of March 2017.
And not just because I want to play Skyrim on the go, though that's a total plus.